Monday, June 2, 2008

Obama stacks that cheese

Obama's fundraising ability is unparalleled. The FEC and and media can't keep up with the number of donors and the amount of money he's raising. This article on talks about how Obama's fund raising ability is proof of The Long Tail theory. Simply put, The Long Tail theory states that, with internet technologies, companies can drastically increase revenue by selling more of less. The Bush campaign in 2004 "pioneered" a new way of fundraising through the McCain-Feingold Campaign Reform Act. Hillary used this model effectively as well. They both were excellent at getting the usual fundraisers to donate the max amount. Obama has in turn used the internet to blow the other candidates out of the water by getting record numbers of voters donating $200 or less. This article from The Atlantic gives great insight into the Obama model and the Silicon Valley supergeniuses that developed it for him. A must read for anyone who wants to know the future of campaign fundraising. Basically, Obama is revolutionizing campaign finance and checking more cheddar than the food inspector.